Lancia
Fiat will consolidate its European dealer network for the Chrysler and Lancia brands
The alliance between Fiat and Chrysler will be working both ways. Chrysler models will also be shared with Fiat’s Lancia brand and be sold under that badge in Europe.
The new platform-sharing project is part of a plan by Fiat to consolidate and shrink its Lancia and Chrysler dealer network in Europe by over 300 dealers from the current 1,200. As part of the alliance deal, Fiat owns the distribution rights for the Chrysler brand in Europe.
“Our plan is to have in place Read full entry »
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Driving footage
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Driving footage
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3 images of the luxury Bravo
3 images of the luxury Bravo
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Lancia Delta HPE Concept
Includes SUV, CC and Sports Car
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Lancia
Fiat will consolidate its European dealer network for the Chrysler and Lancia brands
The alliance between Fiat and Chrysler will be working both ways. Chrysler models will also be shared with Fiat’s Lancia brand and …
